OTT Password Sharing Will Impact Pay-TV Network Revenue, Too
Credential (password) swapping has become a popular form of piracy in the connected world, one that has received little attention from service providers and content owners when compared to other forms...
View Article35% of smart watch owners are willing to share personal data for a health...
New connected health research from Parks Associates reveals some U.S. digital health device owners are willing to share the personal data generated by these devices in exchange for a health insurance...
View ArticleConsumers Show Concern over Security Issues for Connected Car Features
In the first quarter of 2015, Parks Associates surveyed U.S. vehicle owners living in broadband households regarding their familiarity with and use of various connected car and connected home...
View ArticleIs Connected Health the Future of Healthcare?
Is connected health the future of healthcare? Parks Associates digital health research shows consumers are adopting an ever-increasing number of tools and services that help them measure, track, and...
View ArticleHouseholds with children are more likely to use specific online health services
New digital health research from Parks Associates finds 50% of all U.S. broadband households use at least one healthcare portal per month, but only approximately one-fourth of these users conduct more...
View ArticleOver 40% of U.S. broadband households are interested in receiving medical...
The smart home industry is looking for new growth opportunities, and the Supreme Court’s decision in King v. Burwell has provided stability to the healthcare industry, making it an attractive market...
View ArticleOne-fifth of U.S. Broadband Homes Want Electronic Checklists from Physicians
Parks Associates digital health research reveals 25% of U.S. broadband households are interested in using a health portal to review doctors’ notes and nearly one-fifth would like to receive an...
View ArticleConnected Health Business Models for Smart Home Platform Players
Adding connected health applications to a smart home platform opens up additional, complementary revenue opportunities, yet some of these paths will not result in a straight-forward replication of...
View ArticleMarket Challenges for Smart Watches
Like any new product category, smart watches are forging a path way into consumer lifestyles. Parks Associates research shows 6% of U.S. broadband households own a smart watch, with an additional 9%...
View ArticleConnected Health Industry Leaders Agree: Consumer-Centric Care is Marching...
Last week, over 200 executives in the connected health space gathered at Parks Associates' second-annual Connected Health Summit in San Diego to assess market trends, technology advancements, and...
View ArticleHealthcare Services Represent Attractive New Business Models for IoT Players
Market transformations are expanding healthcare into new, non-acute settings, including the connected home, where companies are actively seeking out new growth opportunities. Already nontraditional...
View ArticleWill the New Chromecast Audio Kiss the Sky?
Codenamed “Hendrix” during development, the newly announced Chromecast Audio streaming media device from Google enables users to broadcast music over Wi-Fi to speakers, televisions, and car stereos...
View ArticleFive Things that AT&T Does Differently (and Better) Than Verizon
I just finished attending AT&T’s annual industry analyst summit. This two-day event provides the analyst community a first-hand, interactive experience with AT&T’s leadership team. As usual,...
View ArticleWinning Strategies for Mid-Market Home Systems: Parks Associates at CEDIA 2015
Parks Associates research shows 32% of U.S. broadband households with 3,000 or more square feet owns an average of 2.5 smart home devices, while the average U.S. household owns less than two. Join...
View ArticleWhat Happens to the Professional Sports Business Model When the Pay-TV...
In recent decades, broadcast revenue (primarily from television) has become a much larger part of the revenue pie for professional sports teams, increasing team valuations and player salaries. The...
View ArticleNext Generation TVs & Projectors: Parks Associates at CEDIA 2015
TVs and projectors have provided us with the most radical shift in TV watching since the invention of color television standards. With such advancements as High Dynamic Range (HDR), Wide Color Gamut...
View ArticleMicrosoft Disrupts Smartphone Market
Like everyone else who's been keeping an eye on the Windows 10 devices event, I was seriously impressed. Seamless interoperability, a powerful new 2-in-1 laptop, and a wearable hologram that was like...
View ArticleGetting Consumers Onboard with the Smart Home
I recently cohosted a webcast with Support.com titled Behind the Scenes – Support Strategies for IoT Success. We discussed current consumer experiences with new connected devices and new models of...
View ArticleReasons U.S. Broadband Households Intend to Cancel Broadband Service
Broadband services have become a critical communications utility and a core component in the growth of consumer technology products and services. Broadband has not only provided greater connectivity...
View ArticleIOT Companies Struggle with Business Models, Channel Strategies at IOT World...
I had the pleasure of attending IOT World Europe this past week in Berlin. The conference brings together executives from industries across the industrial and consumer Internet of Things to discuss...
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